There are probably not too many experts on Greek mythology working in the tyre industry, but most people in the business are nevertheless familiar with the name Aeolus. This particular personage was revered by the ancient Greeks as ruler of the winds; more recently, the name has been adopted by a tyre maker whose profile in Europe is growing. First established in the mid-1960s, Chinese manufacturer Aeolus Tyre Co. Ltd. is today an important company within the government-owned conglomerate ChemChina (China National Chemical Corporation). In recent months the company has also merged with another tyre maker from within the ChemChina portfolio, Yellow Sea Rubber.