The inaugural staging of Tyrexpo India 2011 in Chennai reportedly got off to a strong start, according to the exhibition’s organisers. The show was opened by guest of honour Sudarsan Varadaraj, managing Director of Elgi Rubber Company. He welcomed the show to India saying that the timing was right for an event that showcased the best of India’s emerging tyre and equipment aftermarket. He also pointed to a changing mind-set among domestic buyers, away from a purely price-led approach to one that was increasingly sophisticated and recognised the importance of overall value and long-term benefit.