Few products have come to symbolize the American lifestyle like the Chevrolet automobile. In the 1950s, singer Dina Shore urged us to “See the USA, in your Chevrolet”, while Don McLean’s despondent teenager drove his “Chevy to the levy” in McLean’s 1971 classic hit, “American Pie”. While Americans’ love affair with Chevrolet vehicles cannot be denied, it should be noted that Chevrolet cars and trucks are manufactured throughout the world, and have been since 1923. In that year, Chevrolet’s parent company, General Motors, opened its first European assembly plant in Copenhagen, Denmark. Americans should know that Chevrolets are just as popular on the streets of Manila and Sao Paulo, as they are on the freeways of Los Angeles or the byways of Albuquerque.