Accredited Michelin Exelagri dealers in the UK and Ireland will now be able to secure prestigious Michelin Certified Centre (MCC) status, as the manufacturer launches a new dealer programme for agricultural tyres. Michelin is introducing the new certification scheme across Europe to recognise exceptionally high standards of customer service and expertise; to gain MCC recognition dealers must pass a 48-point independent quality audit that examines every aspect of their business, including workshop cleanliness, the standard of equipment, staff training and customer advice quality. The scheme also includes car and truck tyre dealers and will include earthmover tyre specialists towards the end of 2012.