Tyre retailer Merityre Specialists Ltd, which has 22 branches across southern England, has joined TyreSafe. Commenting on its reasons for joining Tyresafe, the retailer’s director Noel Pope said that “Educating motorists about safe driving should be a priority for all businesses connected to the automotive industry, especially those at the sharp end who have face-to-face contact with the public. It’s vital that drivers understand just how safety critical tyres are to a car’s handling and the performance of the tyre should be high on the agenda when it comes to their purchase.”