Hankook has announced plans to add sponsorship deals with football teams in the UK, France and Sweden to its 2011/2012 marketing strategy. Amongst other things, Hankook will now embark on an advertising campaign utilising hoardings at football stadiums belonging to teams such as Sunderland. This means the tyre firm will be present in the German Bundesliga, the English Premier League, Ligue 1 in France, Serie A in Italy, Primera Division in Spain as well as the Russian Premjer-Liga altogether.