On 23 September, a total of 350 guests joined executives from Yokohama Tire Corporation, including Yokohama Rubber representative director Hikomitsu Noji, and state and local officials in West Point, Mississippi to break ground on Yokohama’s first greenfield manufacturing facility in the United States. During the official groundbreaking ceremony, the first sod was turned on a plant that is scheduled to enter production in October 2015 and manufacture up to one million tyres a year, mostly for the domestic market.