When viewing current regulatory and competitive trends, few fleet operators harbour the illusion that life will get easier in future. Fleet operators in the UK and Western Europe must contend with rising costs and ever-stricter regulations, along with increasing competition from markets further east and a need to maximise payloads. Generally speaking, any measure that offers a cost-saving advantage is now being taken very seriously, including when it comes to tyres. But while this drive towards cost effectiveness is occurring industry-wide, fleet priorities differ depending on the routes driven and the cargoes hauled. While some consider total mileage of utmost importance, others place fuel efficiency at the top of their list.