I once had a boss who liked to say “All leads are the same”. I adopted that phrase until I one day realized that it was completely wrong and I had misguided about 10 clients in sharing these less-than-great words of wisdom. The truth of the matter is that all car sales leads are not the same. Depending on the source and how they’re obtained, it can mean the difference between a great lead source provider and one that sucks all of your money from you for horribly ineffective automotive sales leads.